China seizes strategic opportunities for the development of "mobile medical" industry

Business Club June 3th News In the information society is gradually approaching today, information will also bring us surprises? "Mobile health" may be one of them.

Recently, the reporter learned from the “Mobile Medical: Current and Future Mobile Medical Applications” webinar held in Cambridge, UK that “mobile medical care” has become a strategic “cross-border” industry that is being developed by many countries in the world and is expected to change traditional medical care. Industry development model.

"Mobile Healthcare" Transforms Traditional Medical Industry

At present, the traditional medical industry is facing increasing pressure on the world, and even irreversible. On the one hand, in developed countries, the burden of medical expenditure on government finances has become increasingly heavier. For example, welfare expenditure in the UK has accounted for 25.9% of GDP. Among them, medical expenses have become the most important part of them; on the other hand, because of the shortage and imbalance of medical resources, the public’s “difficulties in seeing a doctor and expensive medical treatment” have become stubborn problems that have plagued developing countries. How to solve the problems that plague the government, medical institutions, and the public, and realize the sustainable development of the medical industry, have become a common topic of concern in the global medical industry.

It is understood that this "mobile medical" seminar is held in this context. In addition to the organizers Cambridge University and China Mobile, Oxford, Harvard and other top universities and institutions, organizations and companies such as the GSM Association, the World Health Organization, and British Telecom also sent experts to participate in discussions through the Internet. This is a cooperation between China and the UK. The mobile medical research project has received worldwide attention.

The reporter learned that the project was launched in October 2010 to provide a comprehensive perspective on the status and potential of the global “mobile medical” application development, and to participate in the development of “mobile medical care” for regulators, operators, medical institutions and other relevant parties. Make strategic suggestions. Under the leadership of Ian Leslie, a former vice president and computer lab professor at Cambridge University, a special research project lasted for more than four months, combining Cambridge University’s interdisciplinary expert resources and the latest practice in China Mobile’s “mobile medical” field. research report.

"Medical care" mainly refers to the use of mobile communication networks to enhance medical care. In terms of applications, the report teased out 128 of the world's latest "mobile medical" applications covering a wide range of areas including basic care, public health research, emergency care, chronic disease management, self-help medical services, and the overall efficiency of healthcare systems.

For example, through the collection, storage, analysis, and uploading of vital signs, locations, emotions, ambient temperature, and pollution levels through smart phones, doctors can conduct medical research and disease monitoring more easily and in a timely manner; using mobile networks with complete coverage, remote areas Health workers can carry out professional training and remote support through mobile phones to improve the level of medical care; wireless fall prevention devices connect acceleration filters and gravity sensors to the mobile phone network to monitor the walking status of the elderly and prevent and predict their "Fall"; even, "Medical Care" can also develop a special communication system for those who suffer disasters of major natural disasters to carry out interactive communication, enhance confidence, and so on.

"Medical Care" Strategic Opportunity Reveals China

As far as Chinese society is concerned, “mobile health care” has a more realistic social meaning. For the government, it can enhance the quality of the population of the society, strengthen the public service capacity, and reduce the pressure caused by “not getting rich first”; for the public We can get cheaper and more convenient basic medical services and enjoy better health care services. For hospitals, we can ease the "contradictory between doctors and patients" and reduce outpatient pressure. For the information industry, we can broaden the scope of application. To serve the society well and achieve sustainable development.

It should be noted that the foundation of “mobile medical” is mobile communication, which is “nearly ubiquitous, positionable, connected with user interface devices, personalization, providing low-cost computing capabilities, integrating a range of sensors, and supporting mobility” . After rapid development in recent years, China's mobile network coverage level is basically the same as that of Europe and the United States, and even slightly ahead. It is entirely possible to seize the strategic opportunity in the “mobile healthcare” and promote its rapid development.

At present, domestic telecom companies have begun to deploy in the field of "mobile medical care". There is no shortage of typical applications that have produced many good economic and social benefits.

In Guizhou, the new rural cooperative medical information management system co-constructed by Guizhou Province and China Mobile covers 42 counties, 371 townships and 1,428 medical institutions across the province. The 10 million farmers in the province have truly achieved reimbursement without going over the mountains. "You can swipe your card at your doorstep." In response, the Director-General of the World Health Organization, Margaret Chan, commented: “This innovative approach can create the 'Guizhou model' that will become the development of rural health and informatization and promote it throughout the country and even the world to better benefit people.”

In Inner Mongolia, the 12580 health navigation service provides medical information inquiry and electronic service of medical institutions; in Guangdong, when mobile phone customers make an appointment at 12580, they can use the mobile phone to pay registration fees. After receiving the two-dimensional code, they can go to the hospital self-service terminal. The code can be printed and registered voucher can be treated; in Tianjin, Jiangsu and other places, the local hospital and mobile co-construction of the "medical and patient communication" platform, integrates a variety of functions such as call center, video visits, mobile consulting rooms; in Shanghai, patients with mobile phones Dial 120 for help, cell phone call 120 immediate addressing system can complete positioning within 5 seconds to give patients a more timely rescue...

However, we should also be soberly aware that although China has achieved gratifying results in the field of “mobile medical care” and some typical applications have achieved better results, it is still in its infancy and is further closely coordinated with existing domestic healthcare systems. In combination, there are still many difficulties. At the same time, in the area of ​​“mobile medical care” construction, it still relied mainly on the promotion of industries and enterprises. It has not yet formed the “joint force” of the government, hospitals, and mobile operators, resulting in the incomplete application of information technology that is really embedded in the core processes of the medical industry, which has restricted our country. The level of development of the "mobile medical" industry.

Ian Leslie, a former vice president and computer laboratory professor at Cambridge University, emphasized in a webinar: "Mobile medical care is most likely to usher in rapid growth in emerging economies, and in the development of the mobile medical industry, mobile The universal service platform provided by operators will play a vital role."