Once upon a time, eating well-known foreign fast food was once a way for many people to express fashion and openness. The people who went to the fast food restaurants to eat were in a constant stream, which promoted the rapid development of the foreign fast food industry. Â Â Â In the new company, CITIC and CITIC Capital hold a 52% controlling stake, and Carlyle and McDonald's hold 28% and 20% respectively. This means that McDonald's in mainland China and Hong Kong has partially become a "state-owned enterprise." Â Â Â With the deep localization of McDonald's in the Chinese market, the rapid expansion of the number of stores has been put on the agenda. New McDonald's China expects that by the end of 2022, the number of restaurants in mainland China will increase from 2,500 to 4,500. The speed of opening new restaurants will gradually increase from about 250 per year in 2017 to about 500 per year in 2022. Â Â Â If you want to complete the above number of stores, the new version of McDonald's may have to be adjusted. According to the news of the billion euro network, the "privileged operation" model is the key to McDonald's rapid expansion in the world for many years, but the situation in China is quite special. For a long time, the stores in mainland China are mainly direct sales. Quickly opening more stores will be the key to McDonald's and KFC competition, and franchising may be the most effective way.
   However, in recent years, with the rise of various catering formats and the booming of the take-away industry, many foreign fast food companies have had a hard time, and they have clearly felt unprecedented pressure. In order to seek development, McDonald's chose to cooperate with other large enterprises, not only to transfer large shares, but also to change the business model.
   The weekly legislative planner of Shanghai Kangjiu Disinfection Technology Co., Ltd., which has long been concerned about the development of the big food industry, believes that KFC, McDonald's and other foreign fast foods must be revived. The use of dynamic air disinfection machine and hazard factor interception measures can prevent food poisoning accidents, improve the safety and quality of foreign fast food, and contribute to the healthy development of foreign fast food industry.
   According to media reports from China Economic Net, on October 12, 2017, McDonald's (China) Co., Ltd. has officially changed its name to Golden Arch (China) Co., Ltd. As early as August 24, the investor name was also changed to Golden Arch China Management Co., Ltd. by McDonald's China Management Co., Ltd.
On January 9, 2017, CITIC Group, CITIC Capital Holdings (hereinafter referred to as CITIC Capital), Carlyle Group (hereinafter referred to as Carlyle) and McDonald's jointly announced the establishment of strategic cooperation and the establishment of a new company. Become the main franchisor of McDonald's in China and Hong Kong in the next 20 years.
   In the market selection of newly opened stores, some industry insiders said that compared with first-tier cities, third- and fourth-tier cities have their own advantages in terms of population size, consumer structure and consumer willingness. With the increase in rents and labor costs, Chinese fast food has developed rapidly, and the market space of first- and second-tier cities is not large, and the attractiveness is not as good as before. McDonald's experience in small and medium-sized cities in the US and Canadian markets has helped the company lay out the third and fourth tiers.
   McDonald's, KFC and other well-known foreign fast foods have large processing capacity and fast processing speed, which is a severe test for food safety. If the microbial content in fast foods is too high and the pathogenic bacteria exceed the standard, it will easily lead to food poisoning accidents, which will seriously endanger the health of consumers, and will also seriously drop the reputation of famous foreign fast food brands.
   The food safety engineer of Shanghai Kangjiu Disinfection Technology Co., Ltd., which develops food safety guarantee program, believes that in the process of large-scale processing of foreign fast food, the use of dynamic air disinfection machine and dynamic disinfection technology can kill bacteria and other microorganisms in the air and improve foreign fast food. The hygienic quality of the air in processing sites and restaurants to prevent unclean air polluting foods, thereby improving the safety level of fast food.
   It is reported that the dynamic disinfection technology refers to a sterilization and disinfection method in which the human-machine can be synchronized in the same field. When the air is sterilized and disinfected, the staff does not need to leave the disinfected place, and is harmless to human health. The food disinfection equipment developed by dynamic sterilization technology is called “food dynamic air disinfection machineâ€. The clean air sterilized by the dynamic air disinfection machine can be quickly circulated and flowed in the food production workshop, which can effectively improve the cleanliness of the food processing workshop and prevent the microbial secondary pollution of food, thereby preventing the excessive amount of microorganisms in the food and prolonging the shelf life of the food.
   At present, many food enterprises in the country are equipped with dynamic air sterilizers, which play an important role in improving food production environmental sanitation, preventing food spoilage and food safety.
   In order to improve the safety and quality of foreign fast food, and promote the development of foreign fast food enterprises from the production link, in addition to the use of food air quality equipment such as dynamic air disinfection machines, there are other various supporting measures: 1. The mouth and nose of the people who make fast food. , hands, feet, shoes, hats, underwear, etc., should be cleaned and protected. 2. The production equipment, tools and packaging materials used for processing fast food should be strictly disinfected. 3. Use qualified raw materials for processing fast food. 4. Using reasonable processing technology, the raw materials, semi-finished products and finished products are strictly separated to prevent cross-contamination between the front and back processes and between the raw materials. 5. Fast food processing personnel should conduct regular physical examinations, and those who carry pathogenic bacteria are prohibited from directly engaging in food processing.
   In the dining room, the food is in direct contact with the air. If the air is dirty at this time and the air contains a lot of microorganisms such as bacteria, mold, yeast, etc., the dirty air will contaminate the food, resulting in poor food safety. If the food is exposed to such unclean air for a long time, the food will soon become spoiled and deteriorate, leading to food poisoning accidents, which will seriously harm the health of the diners.
   In addition to sterilizing the food processing room, a dynamic air sterilizer can be installed in the restaurant of the fast food company to sterilize the air in order to provide customers with a clean and fresh air environment. Moreover, after the air in the restaurant is clean, the secondary pollution of the fast food can be reduced, and the food safety can be better ensured during the meal.