Pharmaceutical investment grasps key points to grasp opportunities

Send information: Regardless of the product line or project establishment, the information needs to be released, so that the target group understands that it is the beginning of investment promotion. The information is distributed through media advertisements, investment exhibitions, industry reputation, etc., media and pharmaceutical investment advertising Is through professional investment magazines, newspapers, provincial and municipal newspaper ads or soft papers, television, radio and other forms of communication.

At present, it is the era of information proliferation. Many companies’ investment in medicine is planning to use a part of funds at the beginning of the year. Several media have been identified. One year’s bombardment is indiscriminate. In fact, most of the resources are wasted and information is disseminated. How to, but also consider how to supervise, professional investment must have someone to track the assessment of pharmaceutical investment advertising effect. Continuous adjustment of advertising content should be combined with the current market situation, and the effect is more ideal.

It is difficult for media and pharmaceutical investment promotion to rely on only one media to market the whole country. It is also necessary to consider the cooperation of the media and the media. The company's limited advertising resources must be well matched, and the analysis must be conducted to analyze the infiltration and influence of each media. Of course, this must be combined with the actual situation of the company. There must be someone specializing in the media to follow up. Otherwise, it is not easy to create a waste of advertising resources. At the same time, the design of advertising content must be taken into consideration. The reason is that due to differences in the economy due to business habits, etc.

Do model: Now the industry of pharmaceutical investment is not that we are a pharmaceutical investment advertisement, and the publicity has invested 10,000 yuan for tens of thousands of years. The customer believes in you. It basically needs to understand the company’s products, negotiate, and finalize the cooperation. Look at the market or model shop that you have done. So the establishment of a model is a necessary step for every company that needs to invest.

The establishment of the general model has two purposes: the enterprise is to determine the market acceptance of the project or pharmaceutical investment products, business data, promotion model, operation model and the lack of the discovery project itself, to better improve the project. For the target customers, it is to allow the customers to more intuitively understand the operability and successful mode of the project and lay a foundation for cooperation. The model market should be sufficiently representative, and the input must be invested because the project we are doing is a chain project.

Finding props: Good pharmaceutical investment is just like the plot in the movie. It can't be separated from the support of the props. Merchants are not going to be a pharmaceutical investment advertisement or soft paper. They have participated in the exhibition. It is more important that you have direct contact with customers. During the negotiation process, let the customer intuitively accept your product or project, the company's philosophy, the company's culture, etc., and accept the company’s operating philosophy from the point of view, and think that cooperation with the company is promising, and this will not be able to handle props. stand by.

In the process of negotiation, in the process of advertising and promotion of pharmaceutical investment, with good props, the trust of the company is directly strengthened. For a product or project investment conference, the selected hotel, the venue etiquette, the requested projector, all the company's information, etc. are props, and some of the “dragging” found inside are props. The purpose of finding items is to maximize the company's resource efficiency. The effect of pharmaceutical investment is justified.

Use props: Too many pharmaceutical investment companies only have one person to send out flyers at the exhibition. The booth is very beautiful and the props are prepared very well. It gives people a feeling that the company is also very powerful and is at this door. Feeling a bit deeper for customers, it's out of touch. In the negotiation process, we must work hard on the use of props. The facts speak louder than words. There are many key problem display props, which may be more direct and more effective than companies.