12 false advertisements such as “Jiangzhong Brand Children’s Jianweixiaoshi” were centrally exposed

On the 8th, the Shanghai Industrial and Commercial Department released the first false advertisement advertisement in 2012 through its official microblog, and focused on 12 typical cases of false and illegal advertisements such as Jiangzhong Children's Jianweixiaoshi.

These 12 false and illegal advertisements involved many hot spots of people's livelihood such as food, medicine, health products, collectibles, catering, medical care, and overseas education agencies. Most of the contents were false or exaggerated, and they seriously violated the legitimate rights and interests of consumers.

Among them, the advertisement released by Jiangxi Jiangzhong Medicine Trade Co., Ltd. claimed that its product “Jiangzhong Children’s Jianwei Xiaoshi Tablet” sold “710,000 boxes sold per day”. According to investigations by the industry and commerce departments, this figure is inconsistent with the facts and it is a fraud and misleading consumer.

In addition, the “Fudan Fine Masters Course” super-business scope provides education and training services and exaggerates the promotion of teacher qualifications and teaching effectiveness; Guangdong Kaide Education Services Co., Ltd. Shanghai Branch falsely claimed to be “a thousand schools in Australia, the United Kingdom, and the United States. “Authorized Official Admissions Representative”; Ayi Seafood Restaurant (Shanghai) Co., Ltd. uses the Internet site to post group purchase advertisements, promotes chilled lobsters as “fresh airlines,” and advertises ramen noodles produced in Suzhou as “Japanese Inaba Ramen”. Violates the relevant provisions of the Advertising Law.

According to statistics, in 2011, Shanghai's industrial and commercial departments investigated and handled more than 2,000 cases of false advertising and confiscated nearly 40 million yuan. The industry and commerce department reminds consumers that when they look at advertisements or purchase goods, they should not rely on advertising content that violates common sense and common sense, and enhance their sense of self-protection.