Release date: 2015-11-13 Coincidentally, both Beijing Century Wenkang and Zhuhai Health Cloud launched their next-generation products on the mobile side during this time period. These are two companies that are not so familiar, but their respective medical search and drug network and Q&A network occupy a considerable market in the online medical consultation of pc Internet. For example, the Medical Search Network claims that as of June 2015, their website has more than 100 million registered users. In particular, these traditional PC Internet medical websites are profitable, mainly from pharmaceutical companies and private hospitals. This profitability is even better enough to support the marketing plan of Century Wenkang. In fact, the existing PC-based Internet medical consultation platform on the market is mainly based on the advertisements of pharmaceutical companies and private hospitals. However, the fact that the mobile Internet has become dominant has long been an indisputable fact. CNNIC (China Internet Network Information Center) recently released statistics on the development of the Internet in China during the “Twelfth Five-Year Planâ€. It is mentioned that since the “Twelfth Five-Year Planâ€, the number of mobile Internet users in China has reached 594 million, an increase of 86.8 year-on-year. %, the mobile Internet access rate is 20.5% more than the PC. This is why Internet medical care has emerged in the past five years. Many startups do not have a PC-side layout at all. Of course, this does not mean that the transformation of PC to mobile is inevitable. For example, 39 health nets of the same type as the doctors and doctors, and after the acquisition of Langma information, they have not seen the power on the mobile side. It may become the Internet hospital traffic portal created by Langma. However, in the context of the rise of the mobile Internet, Internet medical companies that are quite moist in the days of the PC Internet are indeed facing a development barrier. Although the two companies are not willing to respond positively to whether their users are affected by the rise of mobile health, one thing is certain, their users will grow in the future. Because it's hard to imagine a user who is used to mobile products will go back to the computer. In other words, if the Internet medical products on the PC side have not yet reached the point of life and death, at least we must find ways to seek new growth points. In fact, the two companies have tried on the mobile side very early, so why is it worth paying attention this time? Because they are all serious. In this case, let's take a look at this starting point to see how the two plan their transformation. "Ferocious" moving matrix The strategy of seeking medical advice and medicine is more fierce. A “mobile matrix†is developed, which is to develop an app product for almost all the demanders in the current medical service. Of course, the development of these mobile products has also undergone a gradual process. The app version of “Seeking a doctor and asking for medicine†has been updated to version 4.3. This product covers pre-, post-, and post-diagnosis services. Patients can achieve online consultation, appointment registration, online purchase of drugs, in-hospital consultation, health management, self-inspection of diseases, telephone doctors, family doctors and other services. Wu Xiugang, deputy general manager of the Medical Development Strategy Division, said that the company's positioning of this product is "super app", which will focus on the company's superior resources to integrate all quality services on the mobile side to create the medical health needs of patients. An entrance. The so-called "super app" translated into Mandarin should be "the function that patients need is here." Based on this super app, the search for medicine has introduced a number of app-specific apps. The development progress of these products is different, some are mature, and some are still in the 1.0 or 2.0 stage. For example, when the doctor saves time, he is the main hospital for medical consultation services; the drug guide, providing medication inquiry and consultation; the childcare and childcare, nectar baby, and the cloud health of intelligent hardware that focuses on health management, including weight scale, blood pressure Instrument, blood glucose meter, etc. This is only a product for ordinary users, and there is a class of users on the C side who are professional doctors. Seeking medical advice and medicine has also launched a "medical pulse" specifically for the doctor community. Looking for doctors and medicines by investigating the core appeals of doctors, the main functions of the doctors are defined in four aspects, patient management, academic needs, social platforms and recruitment. This is also a large and comprehensive product in the segmentation field. The hospital is also within the coverage of the medical and medical mobile matrix, this product is the handheld cloud doctor. In this way, the online products that seek medical advice and medicine have already covered the three links of hospitals, doctors and patients in medical services. Under the online, they have already begun to do the current special fire clinic services. “The core difficulty lies in how to perfectly combine the medical industry with the mobile Internet. A good mobile medical product needs to solve the patient's problems. So, our future development will be more focused.†Wu Xiugang said, "Hospitals, doctors, mothers and children, and accompanying clinics will be the key areas for our future development." Wu Xiugang said that the optimized versions of many products are currently in the design. "Cautiously" come back The latest "quick doctor" is already in version 8.1, and its initial online time is already in 2011. At that time, the functions have included online consultation, self-diagnosis, drug information inquiry, private doctors and so on. However, the health cloud company did not have much effort to push this product at the time. "At the time, the prospects for mobile medical care were not clear." Zhu Lin Health Cloud Business Manager Yu Linchang was frank. But this time their determination is obviously much stronger than the last time. Not only did they open a press conference in Beijing to launch a new version of the quick doctor, but also the theme of the release, "I don't wait." It seems that Zhuhai Health Cloud has not hesitated this time. This resolute attitude can also be derived from improvements in product functionality. In terms of functional upgrades, Quickly Ask Doctor 8.0 to add free consultation on duty doctors, voice search, cloud medical records, find nearby hospital pharmacies, etc., and improve both page design and message list. Quickly ask the doctor team to describe the new version of the design idea: let people not go to the hospital, you can still find a doctor, and you can talk in the office, at home, on the bus, and any doctor you want to find, in order to save Provide the quickest and most convenient consultation platform for those who seek medical treatment and medical expenses. The Zhuhai Health Cloud will not only be in the patient-oriented part of the next step. In fact, this company originated from the doctor-friendly community network of Ai-Yi, which is still far away in 2002. At present, Ai Ai Medical has become a medical professional website. According to Ai Ai Medical, the website now has more than 3 million medical workers registered. For the Zhuhai Health Cloud, the most ideal situation in the future is of course to open up the two groups: on the one hand, to quickly ask doctors to gather more patients, on the other hand, to pool more doctors in love and love medicine, the two resources complement each other. . However, it can be seen from the functions of the two products that they are competing with the two hottest companies in the mobile medical field, Chun Yu and Clove Garden. Although we have clearly seen the development trend of mobile medical care, and have already determined to increase the promotion in this field, the current situation that mobile medical care is currently unable to make profit still leaves Lu Deqing with a lingering fear. "We still take a more cautious attitude now." Yu Linchang said. Determination and uncertainty of transformation Obviously, doing mobile is a definite choice that the two companies have identified, and they all have certain resources and brand advantages and accumulation. However, whether it is a question or answer to seek medical advice or a healthy cloud, the mobile terminal has maintained a very cautious attitude. In this regard, it can be seen from the user's diversion. Although both websites have a large number of users on the pc side, they have not had a large amount of diversion. It is an aspect that the product itself is still in a perfect stage. More importantly, this kind of diversion is probably irreversible. The online consultation in the PC Internet era is quite extensive. Users mostly consult based on personal feelings and symptoms, and the doctor's online answer is also judged in the absence of any prior information. The answers to this approach are questionable in terms of science, effectiveness, and safety. The biggest selling point of mobile products is personalized and customized. Under the general trend of the development of the Internet, the mobile terminal has become very attractive to the users themselves. Yu Linchang said that they have already done mobile web products before. In just three years, 70% of the total number of visitors to the site has been from the mobile web. However, the mobile web is still in the form of a web page. Once the app is promoted, the entire operating model will be very different. First, the app can't get the diversion from the search engine, which is an important source of traffic for the PC era. For example, seeking medical advice and drug network, and answering questions have a close relationship with Baidu. Second, the traffic of the website is the main source of their revenue, because pharmaceutical companies and private hospitals are required to advertise. However, this mode of advertising is obviously unable to continue in the app, it will directly affect the user experience. In this case, how to obtain users on the mobile side is a problem, and how to obtain revenue is another problem. These two issues are actually the key to plaguing mobile healthcare to build a business model. For Wenkang and Health Cloud, the advertisements on the PC side all have good returns. However, in the case that there is no profit model in mobile medical care, there is a certain risk in the user's diversion of users. of. But perhaps just like the theme of "I don't wait" from the Zhuhai Health Cloud conference, if the two companies are not working on the mobile side, they will soon be overtaken by the mobile competitors. And the later the transition, the higher the cost of getting users on the mobile side. However, from the current situation, the situation does not seem so bad. China's mobile medical care has been tossed for less than three or five years, but the search for medicine network, the question and answer network, including the 39 health network that has been acquired by Langma information still has a huge living space, can still rely on traffic to advertising revenue For the sake of life, this in itself proves that mobile medical has not achieved a substantial breakthrough. It is conceivable that if a mobile medical company breaks through the model, it will soon be copied. Based on the natural advantages of the mobile Internet, the PC Internet may not be able to fight back. And this advantage is the data. "Compared to the web, the biggest advantage of the app is the ability to save the user's basic information, and this information is the most valuable part." Yu Linchang said. A more tangled situation is that there are too many preconditions for mobile medical care to achieve breakthroughs, such as online medical treatment, electronic prescription, and medical insurance. When these conditions are in place, no one can say it clearly. This is a good thing for traditional Internet medical companies because they still have enough time. Source: Health Point Bqf Frozen Flying Squid Cleaned,Bqf Frozen Squid Tube Head Block,Bqf Frozen Squid Tentacle And Tubes ZHOUSHAN GENHO FOOD CO.,LTD , https://www.genho-food.com