People may be familiar with dried fruit. From the beginning of the apple to the present durian dry, the dried fruit category has been developed for many years. The whole category is very rich and has long been confined to popular fruits such as apples, mangoes and bananas. The dried fruit is dried in a way that allows the perishable fruit to be preserved for a longer period of time, thus reducing waste. However, according to data from the Food and Agriculture Organization of the United Nations, “the world produces 1.3 billion tons of food waste every yearâ€, and about 15% of them are edible peels. In this context, the idea of ​​processing edible peels into snacks began to appear to reduce food waste. Opportunity hidden in abandoned fruit skin In 2018, the United States established RIND Snacks, a company that produces only dried snacks. This emerging zero-food category has caught the attention of the European and American food industry. Currently, the company offers three different types of dried fruit snacks for the market, including tropical mixed flavors, orchard flavors and kiwifruit flavors; tropical blends contain dried pineapple skin, dried orange peels and exotic peels, orchard flavors. It contains dried persimmon, apple peel and sweet peach peel. This snack is now sold in a combined form. It is understood that the sales of American nuts and dried fruit snacks reached US$1.46 billion in 2016, and the compound annual growth rate of edible fruit and vegetable products was 10%. It is clear from these data that consumer demand for natural snacks is growing. The fiber content and vitamin content of the dried peel are relatively high. The production of these edible peel snacks not only satisfies the consumer's demand for healthy snacks, but also reduces the waste of food, thereby achieving the purpose of protecting the environment. In 2011, the Japanese lion king introduced two dried snacks, the original grapefruit and lemon peel. The original grapefruit skin is made from the grapefruit peel produced in Ehime Prefecture, Japan. It is made by dried sugar and reproduces the sweet and sour taste of grapefruit. The raw material used in the original lemon peel is Japanese-made lemon. The process of making it is exactly the same as that of the grapefruit peel. It is not only delicious, but also rich in vitamin C and citric acid. Although it has been 8 years since its launch, people's love for these two peels has not decreased. It can be seen that the market potential of dried snacks is still relatively large. When you mention the peel, you can't help but mention the nine-cut tangerine peel that Jiabao launched. The nine-cylinder tangerine peel is made from citrus peel. This product has accompanied many people through childhood and has been included in the nostalgic snack list. Excavated flash points in the fruit skin Functionality If the overall function of the peel is rich in dietary fiber, the amount of fiber contained in the dried skin of 85 grams is about 50% of the amount of fiber required by the human body per day. Therefore, the dried skin meets the consumer's demand for healthy foods in terms of functionality. Take pineapple skin as an example. It contains a lot of essential minerals such as manganese and copper, which can help people maintain bone health. At the same time, the special digestive enzymes of pineapple skin can help digestion; orange skin is rich in dried skin. Vitamins A and C are twice as many as oranges; kiwis are not common in the market, and the serotonin helps people have a healthy sleep; sweet peach peel and persimmon skin are rich in vitamins. A, vitamin C and β-carotene; while apple peel is rich in pectin. Sustainability In addition to the need for functionality, sustainability is also a key word in the development of the snack industry. According to data from the US Environmental Protection Agency and the US Department of Agriculture, fruits and vegetables account for 39% of all waste food in the United States, most of which are discarded peels, which account for 20% of total urban solid waste. Dry processing of the peel into snacks greatly reduces the waste of edible peel. At the same time, products that have been refined from the seemingly useless peels of the former can also transform people's attitudes towards life to a certain extent. Innovative In the field of dried fruit, there are already many food companies that have certain advantages in the market, but few consumers have a particularly high loyalty to a certain brand that produces dried fruit. At this time, categories with innovative attributes are likely to stand out from the market. Although the category of dried peel has great market potential because of its innovation, it also encounters a problem that is easily encountered by a new category - the commodity supply chain. In this regard, Weiss, the founder of RIND Snacks, said: "For the natural and limited shelf life products, solving the supply chain problem is indeed the most important." In the current development trend of the food industry, “functionality†and “sustainability†have become key words that cannot be ignored. At the same time, according to Nielsen's survey data, consumers are more concerned about the sustainability of food than ever before. There are also data showing that about 48% of US consumers may change their purchases because of the environmental attributes of food. At present, the production and application of fruit skin is less in the production of domestic snack foods. As a new healthy and environmentally-friendly dry skin category, its development opportunities need to be explored, and innovations in the categories familiar to consumers can be found as a good creative idea.
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