Vegetables sell meat prices "noble dishes" can not be blindly sought after

20 pounds of vegetables 158 yuan, 12 eggs 21.6 yuan, 10 pounds of rice 90 yuan ... ... Now, in the many elevators in the provincial capital, quietly appeared in some distribution vegetables ads. These vegetables, under the banner of "time-limited distribution" and "organic agriculture," sold vegetables for meat prices, and the ordinary people called it "aristocratic cuisine."

How expensive is "noble food"? Why so expensive? Who is consuming "noble food"? Is the quality of "noble dishes" reliable? Recently, the reporter took these questions and conducted investigations into the origin and distribution of “nobility cuisine”.

Vegetables sold meat prices Recently, Mr. Liu, who lives in the Shuangta East Street of the provincial capital, found that the advertisements in the elevators in his own community were changed again. These advertisements were all selling vegetables, and they also sold astronomical price: an egg. 1.8 yuan, 9 yuan a pound of rice, regardless of the type of a kilo of vegetables 8.4 yuan, 8 kinds of mixed grains of a pound of 15.6 yuan.

According to statistics released by the Taiyuan Municipal Price Bureau on July 25th, the average price of 10 kinds of ordinary vegetables represented by tomatoes, eggplants, cucumbers, etc. in major supermarkets in the city is only 1.66 yuan/kg. The average price of an ordinary supermarket egg is 4.54 yuan/kg, calculated according to a pound of 9 eggs, and one egg is 5 cents. Even if some supermarkets sell eggs, the price is only 8.6 yuan/kg, because the head is smaller than ordinary eggs, and a pound is calculated by 10, but each egg is only 0.86 yuan. At the same time, the average price of bulk rice in the northeastern supermarket is 2.58 yuan/kg. For coarse grains, mung bean 7.18 yuan / kg, soybean 4.48 yuan / kg, red beans 8.2 yuan / kg. In other words, the price of these "noble dishes" is five times the price of ordinary vegetables; a noble egg can buy 3.6 ordinary eggs; a pound of noble rice is enough for 3.4 jins of ordinary rice. The high prices make these vegetables, eggs, and grains a real "noble dish."

In the same period, on July 25, the average price of pork on the front and back legs of major supermarkets in Taiyuan was 14.84 yuan/kg; the price of carp was 10.75 yuan/kg; the price of white barley was 9.61 yuan/kg. In other words, the price of “nobility cuisine” is basically the same as the price of white striped chicken. The price of “aristocratic egg” is still higher than the price of pork. A pound of “nobility rice” is enough for a catty of squid.

If a family consumes 1,000 pounds of vegetables, 200 pounds of eggs, 240 pounds of rice, and 50 pounds of grains per year, it is calculated. Every year, this family eats “noble food” and spends about 5,000 yuan more than ordinary vegetables, while eggs, rice, and grains eat more than 2,300 yuan, 1,500 yuan, and 390 yuan respectively. In other words, the expenses of rice, eggs, and vegetables alone will cost about 10,000 yuan more each year.

The elimination rate of vegetables and picking vegetables is so high that there is such a huge price gap. What exactly does the "nobility dish" have?

Taking an egg as an example, a company that distributes and distributes eggs explained that “Our eggs are delivered on a time-limited basis. The staff will put the date of the day on each egg after the hens lay eggs, and the eggs will be delivered from the output to the delivery. It will not exceed 7 days in the consumer's home, and 7 days is the best time for the consumption of eggs to maximize the freshness of the eggs." The company also promised to confirm that the purchase of eggs from the consumer arrived home, not Will exceed 30 minutes. If the delivery times out, the merchant will not charge any fees.

According to agricultural experts, the nutritional value of eggs is mainly related to their freshness. The shorter the storage time, the higher the nutritional value. For organic vegetables, because the production process is too harsh, its output is generally only two-thirds that of ordinary vegetables, which is not because of the number of vegetables that are eradicated due to diseases and pests and poor fruit shape. In addition, since no additives are applied, organic vegetables are not easily preserved, and the amount of waste during transportation is also considerable. In tomatoes, for example, the cost of organic tomatoes is about 2-3 times that of ordinary tomatoes. Individual varieties of individual tomatoes cost as much as 3-4 yuan.

A person in charge of a company that has obtained the certification of organic agricultural products in our province introduced that the production of organic vegetables is a rather complicated process. From selection to selection, from the control of environmental pollution to fruit testing, the whole process is like the election of the emperor, and the elimination rate is very high. Organic vegetables that can be marketed are at least one in a hundred miles.

Ordinary people "can't afford it"

"Since it is expensive to sell, it is also reasonable. This reflects a certain degree of high quality and high prices," said Hao Zhiyong, of the Shanxi Agricultural Product Quality and Safety Center.

So who is spending "noble food"?

An organic vegetable marketing company’s marketing officer said: “Our organic vegetables are distributed in Taiyuan City in an amount of about 400-500 pounds a day. Half of them are distributed to Taiyuan City contracted hotels and half are distributed to individual members. 60% of individual members. - 70% is for home use, and the rest is for gifts."

The marketing officer said that among the consumers who own food, the sales rate of the high-end community is obviously higher than that of the ordinary community. For example, Lihuayuan Community can basically maintain a constant consumption every month, but the consumption of dormitory rooms in old communities and large enterprises is obviously low. "In terms of age, most of the elderly people and children eat this type of "noble food." Most of them are used by young people after they buy a delivery card, or they can give it to the elderly or buy it for their children."

The promoter said that there is an interesting phenomenon among the purchasers: The vast majority of wealthy people who do business do not recognize such "noble dishes" and the purchase rate is very low, while civil servants often buy "noble dishes". The main force.

At an organic vegetable production base, the reporter interviewed a few consumers who came to visit and purchase organic vegetables. A 63-year-old Chang A-niang said: "Now, food safety issues are widely concerned. Many farmers do not eat vegetables themselves. Vegetables use chemical fertilizers and pesticides, and pesticides and ripening agents are far from people. The traditional way of growing vegetables. More and more strange diseases and cancers in hospitals are related to food safety. They spend more on buying vegetables and enjoying themselves.” But this Grandma also thinks, “These dishes are It's still expensive. Occasionally, it's okay to eat. You can't afford to eat too much."

A consumer who visited an organic farm in Taiyuan City told reporters: “At the farm, taste organically produced tomatoes and cucumbers and found that the taste of these vegetables is really better than ordinary vegetables.” Head of Provincial Agricultural Product Quality and Safety Center Hao Zhiyong introduced that vegetables like tomatoes and cucumbers that can be eaten raw are easier to distinguish, but more organic vegetables can't immediately distinguish between them and ordinary vegetables. This is a slowly identifying process.

Many organic and green products are unlawful Although some “noble dishes” have their own precious principles, since this business is profitable, there will be unscrupulous merchants playing the banner of “organic, green” and selling sheep meat.

According to the person in charge of certification of organic and green agricultural products of the Taiyuan Agriculture Committee Market Division, although various products on the market are sold under the banner of organic vegetables and green agricultural products, many are uncertified and unqualified. . “At present, there is no local company in Taiyuan that has been certified as a 'green' and 'organic' agricultural product. Even in the field of certified products sold in Taiyuan, there are many counterfeit and overdue certification marks.” According to regulations, organic and green agricultural products The certification use period is only 3 years, after the expiration of the need to re-declaration.

Hao Zhiyong also introduced that “at present, the “green” and “organic” agricultural products that really meet the standards are seldom seen in the market in our province. Since the standards for 'organic' products are extremely strict, there are few vegetables even in the country. Production can meet national standards."

An employee of Taiyuan City who sells "nobility cuisine" told reporters about the insider stories of some "noble families": At present, many enterprises that produce "noble dishes" use the model of companies adding farmers, that is, the sales link is made by the company. In operation, the production process is operated by scattered farmers in accordance with established standards. In fact, crops will inevitably suffer pests and diseases in the production process. Farmers are incapable of eradicating all the hard-to-vegetable vegetables, and they will secretly use pesticides to fight pests. “Manual pest removal and biological extermination are difficult to achieve in practice.” The use of chemical fertilizers to control the surrounding environmental pollution of vegetable fields without strict procedures is common in the production of many “organic” vegetables and agricultural products. In addition, many sales companies under the banner of "organic agricultural products" do not have their own quality inspection procedures. They can't control the factory inspection of the products within the company. There is no way to check the physical and chemical indicators of vegetables, and quality control naturally becomes a paper. Even if some companies have certification marks for 'organic' agricultural products, there is no guarantee that their products will meet relevant standards. The entire production and sales process of agricultural products is difficult to supervise, and it is even more difficult to achieve full-process tracking. “Moreover, what the outsiders don’t know is that many companies’ “organic” vegetable certifications are bought with money.” The reason for this result is that there are currently 10-20 organizations that have “organic vegetables” certification in China. In order to compete for business, competition is fierce and inevitably leads to lax certification.

"Aristocratic cuisine" should not be blindly sought after. So how do consumers choose the dazzling "noble dishes" on the market?

Hao Zhiyong introduced, "At present, China's certification of agricultural product quality and safety is divided into three categories: 'pollution-free', 'green' and 'organic'. According to the standard requirements, pollution-free requirements are the lowest, followed by green, and organic requirements are the highest. harsh. At present, the proportion of “Sanpin” (organic, green, pollution-free) certified products on the market is less than 6%-7% of all agricultural products, and the total amount is less.

The relevant person in charge of the Taiyuan Agriculture Commission told the reporter that for ordinary consumers, “no pollution” agricultural products can already satisfy people's demands for health and green. "Green" and "organic" are standards set to satisfy people's higher demands for agricultural products. If it is eaten at home, it is entirely possible to purchase "non-environmental foods," and there is no need to pay high prices for so-called "organic vegetables." For enterprises that appear on the market to use or delay the use of the “Sanpin” sign, the comprehensive enforcement team of the agricultural sector will, in random inspections of regular market products, be removed if it finds products that do not meet the standard “Sanpin” certification or exaggerated agricultural products. Processing and confiscation, and punished the involved companies, and ordered them to stop using the “Sanpin” signs.