Different types of small and medium-sized pharmaceutical investment companies to break through the road

As we all know, the pharmaceutical investment industry is a very strong policy industry, and all marketing activities are centered on national and local policies. The weak strength of drug investment enterprises is also a threshold for investment needs to go beyond. From the macro situation, with the implementation of the national health system reform and the basic drug system, these measures are limited to concrete measures such as the two-vote system. The three-control, Anhui tendering model, and the large-scale reshuffling of pharmaceutical investment enterprises have negatively affected the current agents from operations to psychology.

The first thing to do for pharmaceutical investment is the peace of mind. It is essential to have a comprehensive information on pharmaceutical investment, which is particularly critical for investment products for investment products or fast moving consumer goods. Recruiting dealers that meet the requirements of the company's development, quickly concentrate funds, demonstrate the strength of the company, and exercise The marketing team and expanding business influence are the most important goals. Formulating investment promotion strategies is a prerequisite for attracting investment from pharmaceutical investment enterprises. It is determined that the scope of investment promotion for pharmaceutical products is not to spread the nets, fishing everywhere, and rational investment in pharmaceutical products should be within a certain range.

Secondly, it is very important to pay attention to the details of the drug investment promotion work, and hurrying into battle will be considered by the dealers as a money-saving game. Drug investment enterprises must have product introductions, marketing solutions, analysis data, and profit models. The most crucial part of the details is the model market. If necessary, you should provide information such as dealer name and contact information for the model market. This is to earn the trust of the dealer and let him decide the key to the distribution of your product.

Finally, at present, many companies require professional planning agencies to reposition products, modify packaging, and produce market operation plans during the process of drug investment promotion. Based on this, they will also conduct investment promotion and the results will be relatively satisfactory. In the process of drug investment, it is necessary to focus on how to make distributors make money, analysis, data, facts, and plans. The key is to convey to people where the product selling point is.