Interview with Andrew Andrew, Sales Director, Beijing

Interview with Sales Director of Beijing Andrew Fruit Food Co., Ltd.
Reporter: Hello, Director Yang, will you brief us on the basic situation of Andrew?

Yang Hongzhi: Andrew is a French company. Since its establishment in 1959, it has a history of 53 years. It is a large-scale professional food processing enterprise. Andrew is famous for its fruit products. Its production includes: fruit processing, There are four categories of dairy products, biscuits and candies. There are brands such as "Bonne Maman Qiao Po Po", "Andros Aiguo Shishi", "MamieNova" and other brands distributed in more than 100 countries in the retail industry, catering services, fast food and catering industries. After more than half a century of efforts, it has now become the leader in the fruit processing industry. With an annual production capacity of 300,000 tons, Andrew has 25 factories around the world, including one in Beijing, China.

Reporter: You just mentioned that Andrew has a factory in Beijing. Please tell us about Beijing Andrew's situation.

Yang Hongzhi: Beijing Andrew Fruit Food Co., Ltd. was established in 1999, the company is located in Changping District, Beijing. Beijing Andrew focuses mainly on fruit processing and production, focusing on the development of the industrial raw ingredients market, including providing various fruit ingredients to large-scale food processing and production plants such as yogurt, ice cream, hotel restaurants, and pastry shops. At present, the sales network covers 23 major cities across the country, of which Beijing, Shanghai, and Tianjin all have good sales in more than 900 large-scale supermarket chains and shopping malls. In addition to fruit puree, fruit fruits, jams, fruit juices and other fruit foods have also been developed and are deeply loved by consumers.

(“Qiao Mother-in-law” bottled jam contains up to 50% fruit, no coloring, preservatives and spices, 30 grams of glass bottles, shelf life of up to 24 months.)

Reporter: At present, many foreign companies have entered the Chinese market. How do you view China's market?

Yang Hongzhi: I am a Singaporean, but I am more familiar with China. I have been to China since 1993. The changes that have taken place in China since 1993 have been too great and the market is getting bigger. Our company was established in Beijing in 1999. The factory was officially put into production in 2000. At the beginning, we mainly engaged in retail sales, but the effect was not very good. The main reason was that our products were not suitable for the Chinese people's eating habits. So before and after 2005, we began to transform and began to turn to baking. In the fields of hotels, Chinese and Western food, coffee shops, etc., we hope to provide the best products for Chinese customers through the concept and advanced technology of European companies. After the transformation, our sales will maintain a growth rate of 30% to 60% every year. .

Reporter: What advantages do you think your company has in the fruit processing industry?

Yang Hongzhi: I think that our products are relatively novel and relatively fashionable. I feel that as a manufacturer, we must demonstrate differentiation. We must not only produce good quality products, but also produce some new products. Some of ours The products are not available in the market, so in the entire market, we and our competitors do not have an absolute comprehensibility. We focus on the fruit. In the fruit, we have developed many different applications. Stronger competitiveness.

("Following fruit and fruit" fruit filling content up to 55%, containing fruit pieces or whole fruit, suitable for cake tops and fillings, can withstand baking temperatures up to 220 °C.)

Reporter: Just now you mentioned the difference. From what aspects did your company achieve product differentiation?

Yang Hongzhi: The differentiation of our products is first reflected in the application. We are doing fruit. Usually the places where fruit can be applied are relatively limited. In addition to baking, cakes and other places can be applied, other places are less

Now that our products have begun to be used in Chinese and Western foods, there are very few fruit ingredients that are really used in Chinese and Western foods. We have already done it. On the other hand, the difference is reflected in the ingredients of beverages. Before, many beverages were seasoned. We use concentrated juice to do it. We use fruit directly to make granules of beverages, which is very popular with consumers.

("Successful fruit juice" servings with aluminum jam cover for jam cups, international brands, fruit content as high as 55%.)

Reporter: Food safety is the most concerned topic of the entire society. From what aspects does your company protect food safety?

Yang Hongzhi: The food industry has headaches and difficulties in terms of quality. We are a French company. Quality and food safety are his life for the French. We have very basic environmental facilities, personnel training, equipment requirements, and food. After testing and then using the feedback from the customer, we all have a clear system for standardized management. Of course, we do natural fruit. This kind of fruit can't be completely free of so-called foreign objects like leaves, branches, insects, and It may be 100% eliminated. We will try our best to minimize foreign matter. Andrew's standard is higher than the national industry standard. The products we make must be stable for a long time and the product will not have quality problems. In Andrew, product quality and food safety are very much valued.

Reporter: Would you please talk about some of the feelings of participating in this exhibition and the company's plans for future development?

Yang Hongzhi: Participating in the exhibition is a very important marketing model. Every year we participate in at least 2 to 4 exhibitions. Every year we show Andrew's changes and development, let customers know Andrew better, and trust more. Andrew. The future development of Beijing Andrew will focus on this market in the Asia-Pacific region. It will focus more on fruit processing and production, focus on the development of the industrial raw ingredients market, focus on product quality and food safety, provide services to customers, and reassure consumers.