BAT accelerates the layout of medical resources, medical resources, mobile medical, only earning, not making money

There is no need to queue up for payment, and there is no need to repeatedly toss for medical insurance and other issues. The public can enjoy this convenience immediately. The author understands that since 2014, the pace of the deployment of mobile medical services by Internet companies has obviously accelerated. Internet giants such as Baidu, Alibaba and Tencent are eager to try to “take over” the huge market of mobile medical care .

According to the latest forecast of the Global System for Mobile Communications, by 2017, the global mobile medical market will reach US$23 billion, or 100 billion yuan. By 2020, the indicator is expected to exceed $49 billion. According to relevant sources, the Internet giant is receiving more and more attention from the capital in the field of drug sales, hardware manufacturing and medical service, mobile convenience medical services, remote diagnosis and treatment platforms, and wearable smart devices. However, mobile medical treatment seems to be "beautiful", but it reveals that "only earning money and not making money", the profit model is not clear, and there are many barriers such as market risk, diagnosis and treatment risks, and regulatory risks. Still need to explore further.

Registered medical insurance check list

Earlier this month, the Sixth Affiliated Hospital of Sun Yat-sen University announced that it had reached a cooperation with Neusoft Group and Alipay Wallet, and officially joined Alipay’s “Future Hospital” program, and opened the first payment of hospitalization in the country to support users’ prepayment of deposits, hospital renewals and hospitalization list operations. . In fact, Guangzhou has become the main position for Internet companies to rush to the convenience of mobile convenience. Recently, the WeChat team and the Guangzhou Municipal Health Bureau officially launched the "Guangzhou Health Link" WeChat public service number, and passed the "Guangzhou Health Link" WeChat public number to enjoy the full-process services such as appointment registration, health file inquiry and WeChat payment for 51 hospitals in Guangzhou. .

On June 30 last year, WeChat and the Guangdong Maternal and Child Health Hospital reached a cooperation agreement, and the Guangdong Maternal and Child Health Hospital became the first medical institution in the country to enable real-time settlement of WeChat medical insurance. On November 25 of the same year, the “Guangzhou Health Link” WeChat public account was officially launched. After the public added the WeChat public account or downloaded the mobile APP, fill in the health card, ID card and other information to bundle the medical card, you can quickly make appointments to the designated hospital designated hospital. The consultation number, the choice of the time of the visit, and the appointment number of some expert numbers are also provided, which greatly saves the patient's medical treatment time. In addition, “Guangzhou Health Link” also provides functions such as medical payment and health file inquiry. Users can check the drug fee and inspection fee through the client and pay directly through the client.

At the time of the expansion of Tencent's mobile medical layout, Alibaba was not to be outdone, and the “Future Hospital” program launched through Alipay platform to compete with Tencent. Take Guangzhou Overseas Chinese Hospital as an example, users only need to add the service window of “Guangzhou Overseas Chinese Hospital” in Alipay wallet, and bind the personal ID number, you can realize the functions of appointment registration, quick payment, inspection report, quick access to medicine, etc. . In addition, the "Guangzhou Overseas Chinese Hospital" service window also provides the "medical file" function, the user can query all registration records, medical information, payment information and inspection, inspection report. It is reported that when the medical insurance user uses the Alipay wallet to visit the clinic, the system can make each payment through the co-ordination payment part of the Guangzhou medical insurance clinic for real-time settlement. The user can pay the self-pay part of the payment in the Alipay wallet, realizing the real-time reimbursement of the medical insurance mobile. The number of “Future Hospitals” has reached 37 in the country, and it is expected that more than 100 “future hospitals” will be launched in 2015.

Wearables speed up layout

As we all know, BAT (Baidu, Alibaba, Tencent) three major Internet giants frequently rushed to the health care industry, but unlike Tencent and Ali step by step to deploy mobile convenience medical platforms, Baidu mainly from smart health big data platform and wearable smart devices. Start with. Last year, Baidu launched the Dulife intelligent device platform. At the same time, it cooperated with many hardware manufacturers to launch a variety of mobile health devices such as a health bracelet, an intelligent blood pressure monitor, an intelligent body fat meter, and a smart pregnancy meter. The wearable health device collects various health data of the user and stores all the data in the cloud. After intelligent collection and analysis by Baidu's big data platform, the professional health data is fed back to the user to provide targeted health services.

In July 2014, the Beijing Health Cloud platform, initiated by the Beijing Municipal Government and led by Baidu, was the layout of Baidu's cloud data platform for integrating upstream intelligent medical equipment vendors and downstream telemedicine providers. The user collects the body data in real time by wearing wearable devices such as smart blood pressure meter, electrocardiograph, wristband, etc., and the data will be immediately transmitted to the “Beijing Health Cloud” cloud platform. Downstream telemedicine service providers, such as hospitals, health consultation agencies, weight-loss institutions, and fitness facilities, analyze and diagnose the health status of users through the monitoring data transmitted by the cloud, and provide corresponding health services.

Coincidentally, the “Smart Cloud” platform released by Jingdong in 2014 also includes a similar “cloud health” platform. According to the official website, hardware device providers can access the sensing device through the “healthy cloud” platform, and provide user body indicator data, which is stored in Jingdong “healthy cloud”. Jingdong “Health Cloud” can not only record various health data of users, generate personal health files through various intelligent hardware devices, but also provide personalized health care, sports and fitness services according to user data through professional health service providers. It is understood that Jingdong Health Cloud has been involved in sports, sleep, blood pressure, blood sugar, body composition, heart rate, location services, etc. with dozens of health wearable devices such as Connor Cloud, Latin, Sports, Body Memory, and Sugar Care Technology. Multi-field cooperation.

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