Starting from the pricing to resolve the impact

The Chinese medicine health museum is a new direction of development for some pharmacies at the moment. This is especially true for pharmacies with traditional Chinese medicine characteristics. This professional format is particularly suited to the positioning of pharmacies.

It is unavoidable to run traditional Chinese medicine health-care facilities. We know that traditional Chinese medicine products such as traditional Chinese medicine decoction pieces and shaped-packed (boxed and bagged) medicines and herbal medicines are affected by the condition of the climate rainwater in the producing areas due to the supply of the original medicinal materials. In particular, the impact of drought and flooding is great. In addition, the supply of Chinese medicine is also affected by fluctuations in planting volume due to asymmetric information on supply and demand. In addition to the impact of individual traders' speculation on some medicinal herbs, price increases and declines will become the norm. Therefore, pharmacies operating traditional Chinese medicines must face fluctuations in the prices of Chinese medicines.

In order to cope with the high price of medicines frequently prices <br> <br> similar agricultural products, and from the overall trend in the long run, the price is bullish, and therefore can point effort in providing authentic ingredients under the terms, have been spread their high Quality and excellent quality and price, adhere to high prices of Chinese medicine. From the outset, insisting on high prices, there is room to cope with the problem of rising prices of medicinal herbs over a period of time. It is recommended that pharmacies can not follow up on price increases for a relatively long period of time. If there is no profit when there is no continuous increase in prices to high prices, they will rise again. In the period of price increase in other pharmacies, no price increase can promote their own benefits to the people.

Of course, we must use genuinely good products to provide consumers, and at the same time, we continue to spread the knowledge and culture of Chinese medicine products in stores, and disseminate the quality differences and identification of authentic Chinese herbal medicines. Persistence for a long time can give consumers the impression that “this pharmacy is good”.

<br> <br> insisted on price cuts due to the overall trend of Chinese herbal medicines is rising, short-term decline in prices of some medicines, traditional Chinese medicine pharmacy no need to follow the lower price, you can take the opportunity to purchase higher quality products, achieve value for money; also Can take the gift of the way, such as a course of treatment requires five drugs, but it is announced that the promotion of profit-making consumers, only the money received four drugs, etc. In the price increase, just do not need to follow prices. Under normal circumstances, consumers do not understand the price fluctuations of the original medicinal materials. If the medicines have a high profit due to price cuts, they can provide the following additional values ​​to consumers, such as long-term free medicine, medicine delivery, and organization of old Chinese medicine free of charge. Free clinics, with daily necessities, etc., to benefit consumers, in short, it is not a good strategy to easily cut prices.

There is an advantage of not easily reducing prices, giving consumers the impression that it is genuine, in addition, over time the prices of medicinal herbs have risen again, and pharmacies will not need to follow up the price, because there is no price reduction in the previous period, and there is enough room for price operation. Resistance to price fluctuations.