Band-Aid's very inconspicuous “cloth strip†feels dispensable, but a little attention is now being paid to pharmacies, stores, supermarkets, etc. The leading brands in the industry include Yunnan Baiyao and Johnson Bundy. Of course, there are currently band-aid rising stars. Although the band-aid market is limited, the industry's competition is very strong. Uv Spot Curing Light,Uv Spot Lamp,Uv Spot Curing,Uv Curing Spot Lamp Rolence Enterprise Inc. , https://www.rolencedent.com
Band-aid consumer usage
In the survey, 87% of netizens said that they occasionally used ABC. Regular users reached 2.8%, and 10% of the surveyed netizens said they never used ABC. The above data shows that Band-Aid is an indispensable trauma medication for people's lives. It has become a natural practice for consumers to use band-aids when dealing with small wounds.
What are the band-aid buying channels?
So, where do you buy for Band-Aid? The survey results showed that 76.58% of the surveyed netizens purchased in pharmacies. Among the supermarkets (convenience stores), 13.69% of the netizens were secondest to buy, and 6.96% were enough to buy in the hospital. The percentage of buy-a-benefit was 0.95% and 1.58%, respectively. From this data, it can be seen that pharmacies are the first choice for everyone to buy Band-Aids, and that it is difficult for them to protect the origin and quality of Band-Aids or to be trusted by others.
What are some Band-Aid brands on the market?
How is Band-Aid now in the Guangdong market? Through visits to pharmacy statistics and research, there are currently more than 31 different brands in chain pharmacies. Yunnan Baiyao, Bondi, Hais Connaught, and Kai Yan have a very high volume of drug stores and are highly competitive with each other. Most Band-Aids can be used to stop bleeding. Only a few of the avant-garde youth use decorative band-aids. The main focus on hemostatic band-aid is quality, which is of course the most important. From the consumer's ideal Band-Aid, most of the consumers' demands for Band-Aids are mainly focused on hemostasis, ventilation, waterproofing and anti-inflammatory. The price is not very sensitive and easy to accept. Here we have to focus on two heavyweight Band-Aids brands, Johnson & Johnson and Yunnan Baiyao.
Johnson & Johnson Bondi band-aid, mechanical (quasi) word. Bundy, the pioneer and leader of the world band-aid brand market, has strong economic strength and market strength. Since it was invented in 1920, it has reached a sales volume of 100 billion tablets. Among consumers, “Bondi is a band-aid†positioning. Johnson & Johnson Bondi entered the Chinese market in 1992, once leading many domestic brands, ranking first in market share. In 2008, Yunnan Baiyao put forward the concept of drug-bearing band-aid, coupled with effective marketing strategies, and launched a “close-fit†battle with Johnson & Johnson Band-Aid Band Co., Ltd., and finally won a victory in the drug-containing band-aid market, and Johnson was forced to Yunnan Baiyao divides the band-aid market.
Yunnan Baiyao band-aid, OTC B topical drugs. Yunnan Baiyao, commonly known as "Baibao Dan," contains a variety of active ingredients, known to the world, mostly to stop bleeding. Its pharmacological effects are complex and there are many uses beyond hemostasis. Since the introduction of Yunnan Baiyao in 1992, it has been “Yunnan Baiyao Powder†to meet the market demand, but the use of powder is more complicated. In a market survey, the purchase rate of “Bondi Band-Aid†was as high as 44.5%, which was 2.29 times that of “Yunnan Baiyao Aerosol†ranked second, and 20.19 times that of “Yunnan Baiyao Topical Powderâ€, indicating that it was unbeatable. leadership. Later, after technical verification, it was found that Band-Aid Band-Aid only had the effect of anti-inflammatory and hemostasis and did not contain "medicine". As a result, Yunnan Baiyao used this as a breakthrough to innovate the drug-containing band-aid on the basis of the brand positioning of Bondi Band-Aid. In the following five or six years, Yunnan Baiyao’s brand strategy to “Bai Di†in “Bondi†earned a lot of achievements. By 2006, the market share of Yunnan Baiyao Band-Aid and "Bondi" rose from 1:10 in 2000 to 1:2.5, making it the second-largest brand in the domestic market. In the field of drug-containing band-aids, Yunnanbaiyao's band-aid market share ranks first.
How big market capacity and development direction of Band-Aid on OTC line
The amount of consumer aid for Band-Aid in the market in 2008 was 3-4 billion, and in 2013 it was 5-6 billion. Blue Sea Alliance - Effective Marketing Through data research on chain pharmacies and consumer groups, the total capacity of Band-Aid in the OTC market in 2015 was around 700 million. Of course, homogenization of Band-Aid products is serious. In traditional concepts, Band-Aid has always been regarded as a homogenized consumer product, and it is considered to be a product that “is impossible to make a trick.†Under the influence of this concept, China's Band-Aid market has formed a phenomenon with many brands and similar products. Blue Ocean Alliance - effective marketing seems that this is only a potential appearance, the chaotic market must have the opportunity, and market capacity will increase. The band-aid advertising spread 15 years ago was the use of band-aids for wounds. In the era of refined marketing, Band-Aids should focus on the quality of band-aids and the subdivided functions and functions of Band-Aids.