Insight into your genes

What can be done depends on your genes. What can't be done is also due to your genes. How can we change what we cannot do to what we can do? Then you need to change the genes.

"Gene" is a biological concept, that is, a genetic factor that stores all the information about the processes of gestation, growth, and apoptosis.

In the course of its successes and failures, companies have always been at work. Such as the founder's natural capabilities and shortcomings, the original skills of the company's original team and experience. Since the genes cannot be seen and touched, they are born with it. Many people are unaware of it and do not pay enough attention to it.

China is famous in the world, but why go low and take the cheap route? Because the starting point of China's reform and opening up is a poor, only cheap labor and cheap raw materials. Therefore, for more than 30 years, the "low-cost," "raw materials," and "production and processing" genes of Chinese companies can only make current Chinese manufacturing.

Why can Jaddo and Red Bull succeed? Because they have the gene to do “quick elimination”, they have a deep understanding of the fast-moving industry, endurance, and a strong execution force to do fast elimination. Only on the "post poster" move, there are few companies in China that can overcome them. Red Bull has cultivated the Chinese market for a loss of 7 years. Its steadfastness and patience are due to the deep understanding of the Red Bull's managers in the functional beverage market. This is a gene that other companies can't catch up with.

Why does Zhu Xinli want to sell Huiyuan? Because his genes and abilities are at the front end of the industrial chain, that is, at the planting and raw material ends. Backend marketing and branding are not his strengths.

Why does Tasly do bad Pu'er tea and Yunnan Baiyao toothpaste can succeed? Because Tasly’s genes are “modernization of Chinese medicine” and “academic promotion”. The Tasmanian Pod tea was a fast-moving consumer product. Tasly lacked the gene for “quick elimination.” Although it put on the cloak of “quick consumer products”, it failed to jump out of product promotion and brand image. Did not catch the consumption essence of FMCG: fashion, entertainment, and convenience. The retreat of the Puer tea boom is only secondary.

Yunnan Baiyao toothpaste can succeed, but also based on the "Yunnan Baiyao" gene - "bleeding, anti-inflammatory." Extending to toothpaste, the "blood-stopping, anti-inflammatory" genetic value has been very well followed and logical. Reduce the cost of promotion, trust, and the cost of time! The Yunnan Baiyao Yangyuanqing shampoo, mining of the mask, Qiancaotang shower gel, whitening cosmetics is struggling! why? The value gene of "halation, anti-inflammation" can't borrow.

In the same way, Braun made the gel source protein and Wahaha did shopping and liquor. Intuitively, I think it is difficult to succeed. It is also based on their genes and core competitiveness.

Genes are the core competencies that you have in your bones. When you are engaged in a new business, even if you have strong innovation, it is something that will happen in the future. The things that you are born with will determine whether your initial stage will be successful. key! Emphasizing the importance of genes is not to oppose innovation, exploration, and promotion. Instead, it emphasizes understanding oneself and understanding their own genes so that they can avoid weaknesses when doing original projects and use hybridization, integration, and innovation when opening up new businesses. Variant genes enable companies to form new intrinsic core competencies.