The emergence of mobile medical 4 models: What are the pains behind the aura?

Now, China's mobile medical field is in the ascendant, and several major models have already emerged. Early in the spring, doctors such as Dr. Chun Yu, Lilac Garden, and Registered Internet have had an entry advantage. The health care applications based on smart wearable devices have just started, and many companies are trying to deliver drugs quickly.

In the future, what are the prospects for players in these mobile medical fields? What are the pain points and dilemmas they are facing? A few days ago, the author sorted out the development model of the field at this stage.

Consultation service class APP: subject to doctor resources

According to the author's understanding, Dr. Chun Yu, Registered Network and Lilac Garden are typical examples of the consultation service APP, and they have all received investment of over 100 million yuan.

The main service project of Chunyu Doctor APP, the Air Hospital, provides users with online consultation services and accumulates user and user data in this way. Users can ask questions free of charge through the APP. The questions are answered randomly by doctors in public hospitals. Users can also find suitable doctors for payment consultation. The air hospital also provides services such as quick calls and outpatient appointments, but the corresponding fees are charged.

In addition, the “self-diagnosis” business of Dr. Chun Yu’s app includes recommendations from drug libraries and nearby hospitals and pharmacies. Among them, the drug library and pharmacy recommendation service is like a display platform, from which users can enter the mobile phone Tmall store. Dr. Chun Yu also worked with a good pharmacist to embed a good pharmacist shopping portal on the “Self-diagnosis” page.

In comparison, the registered website APP (micro-medicine) is simpler than the doctor of Chun Yu in terms of product structure and function. In addition to guiding users to complete the registration online, the registered network also provides online consultation services, and provides answers to users in graphic and textual manner. Similar to Dr. Chun Yu, the registered website APP will recommend the corresponding nutritional products to the user based on the disease searched by the user.

The mobile application of clove garden - "Clove Doctor" is mainly to help users find medicines, recommend nearby offline pharmacies, and guide users to buy medicines and medications, and manage users and family members. Its function is relatively simple, and users cannot purchase drugs directly through the application.

For this kind of health advisory service APP, online consultation service is the most important means to bring together users, so doctors and hospital resources are the key factors to fully realize their value. However, industry insiders pointed out that these APPs currently face the same dilemma: the development of doctors is slow, it is difficult to master a large number of doctor resources and form strong links.

Take the most mature Chunyu doctor as an example. According to the public information in August 2014, the number of users reached 27 million, while the number of doctors was only close to 40,000. Moreover, the mode of online consultation is difficult for doctors to obtain comprehensive information from users, and it is difficult to make valuable judgments. Moreover, the consultation fee for Dr. Chun Yu's online consultation varies from 30 yuan to 150 yuan, and the price is relatively high.

Whether such medical applications continue to develop paid medical services or turn to drug shopping guides, they need strong medical resources. Due to the current situation of China's medical system, doctor resources are difficult to be mobilized by Internet companies.

Smart wearable device class: data utilization becomes a bottleneck

Mobile medical care through smart wearable device layout is another development idea. According to iResearch data, the market size of China's wearable portable mobile medical equipment in 2012 was 420 million. It is expected that by 2017, this number will approach 5 billion, an increase of nearly 10 times. The combination of mobile medical and smart wearable devices is an irreversible direction in the future, and an important means for many medical e-commerce to aggregate user data.

In November 2014, the people's pharmacy announced its entry into the smart wearable industry. It is reported that the People's Group will jointly build a smart wearable area on the online platform of the pharmacy of ordinary people, together with the joint service provider Dr. Chun Yu and the digital medical health terminal equipment provider “Yi Kang Kang Technology”. After purchasing the Yikangkang terminal equipment, the user can upload the health data to the Dr. Chunyu doctor, and Dr. Chunyu forms a data presentation platform. Based on these data, doctors in the future can provide users with a series of services including health warning, health assessment and recommended medication.

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