Medical entrepreneurship should return to public thinking: What should be done for the innovation of online pharmacies and online clinics?

2016 is a turning point for the medical industry . The Internet medical market is fading. The medical e-commerce companies that are about to start are abruptly stopped by the SFDA. The promotion of grading medical treatment and medical insurance control fees has enabled grassroots clinics and commercial health. Insurance has become the new darling of the market.

In this wave of reforms, countless companies have developed a set of entrepreneurial portfolios based on their understanding of business models. VC and PE seem to be happy with this. In the first half of 2016, the total amount of financing for mobile medical care reached 14 billion yuan, and the rumors of the capital winter were not broken. Everything seemed to be developing in a good direction.

But a very real question, what did the public get? Why are so many medical projects failing to bring about changes in the medical model? The health of the medical entrepreneurial market has not been widely eroded to the patients, and everyone is still doing what it is, as if it seems to be several times different from those that subvert the innovation, entrepreneurs, whether it is really popular with the public. Going farther?

Medical entrepreneurship should return to public thinking: What should be done for the innovation of online pharmacies and online clinics?

1 return to public thinking

The core appeal of the public is: What disease did I get? Where is my illness going? How is my illness treated? How much does it cost? Users always want to stay in the hospital for the shortest time, spend the least amount of money, and always hope that the most daring doctors to treat themselves, the truth is this.

Why is Didi Travel able to subvert the taxi industry? Why is it so hungry to subvert the takeaway industry? Because they have seized the core appeal of users. Take the drop-driving trip, the user's concern is how to get to the car quickly? Please note that taxis are not an end, but the cost that users have to pay to get to a place, so if you can reduce this cost, users are happy to accept. If you are hungry, the same is true. Going to restaurants is not an end. The purpose is to eat. The reason why these people can form a subversion is because they can achieve the equivalent or better results while reducing the cost of users, so they are all in the extreme. The market has been subverted in a short period of time, and once the user has formed a new way of thinking, it is almost irreversible.

What is the public mind of medical treatment? Where should we go to subvert and improve efficiency? Here are some ideas for getting:

Medical entrepreneurship should return to public thinking: What should be done for the innovation of online pharmacies and online clinics?

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