Count those medical creators that are “natural with temperature”

Medical creators have a common point that cannot be ignored. These are entrepreneurial projects with temperature. The pain points come from the most intimate people around them - the sons with diabetes and the children who have a fever late at night. Li Chengzhi, the founder of Sugar Nurse, told the author that when he presented the product to customers in May this year, he suddenly measured his blood sugar level and went to the hospital to find out that there was insulin resistance. Therefore, their entrepreneurship is helping others while helping others.

Unlike the development of mass electronic products, sphygmomanometers and blood glucose meters require a medical device registration license.

Similarly, in the area of ​​life and health, medical creators have a strong demand for professional support. The entrepreneurial team of the medical project is no longer a "small meat" of pure Internet genes. Many of the backbone forces are from the traditional medical industry and have strong qualifications.

Their view is that it is difficult to leave the online market by creating medical innovation projects in the mobile Internet era. The Internet platform for a medical project always has a certain degree of association with the entity, either a store clinic or smart hardware.

However, the palm of the heart, the president of fever, the sugar nurse, etc. all showed that the attitude "not only sell hardware", and went deeper, everyone is aiming at the huge user database that still needs to be explored.

For now, medical creators are just a key to opening up the huge market of mobile healthcare . As a starting point, through a good experience to cultivate a basic customer base, every medical creator project may become the gateway to the mobile medical era. With the platform.

Sugar nurse

"care" diabetes health

Founder: Li Chengzhi

Financing situation: In September 2013, it won the investment of Innovation Workshop and Sannuo Bio Angel. In November 2014, it completed a round of investment of 5 million US dollars.

Sugar Nurse is a smart device developed based on traditional blood glucose meters. In short, it mainly incorporates Internet communication functions. The founding team is also partly from communication and partly from medical care.

Founder Li Chengzhi was originally doing mobile phone research and development. He once chatted with doctors and friends. The other son had diabetes in his teens. He always needed to call to urge blood glucose and insulin. He complained that he was too troublesome and why not get a tool. He thought it was useful and not difficult, and at the time the mobile phone competition was too annoying, so the two started a business.

The sugar nurse just developed and there is no screen, like a small tofu block, inserted in the mouthpiece. A bit like Lakara, which we are familiar with. The purpose of not making a separate display is to guide the user to the mobile app. In addition to the basic functions of blood glucose monitoring, it also provides a lot of self-management functions.

Its business model is not just hardware, around "device + application + service", diabetes patients can use blood glucose monitoring, data storage sharing and remote consultation, health advice.

"China has more than 100 million people with diabetes, and the number of diagnosed patients has reached 40 million. Once the personal health management is not well formed, it will not only cost more money but also cause great damage to the body. The doctor has no way to look at it all the time, but Internet methods can be used to solve, fragmented time management plus doctor-assisted treatment." Li Chengzhi said.

He said that chronic diseases are a lifelong matter. The products of sugar nurses are far from reaching the level of replacing doctors. They emphasize self-management, so they are called sugar nurses.

Sugar nurses currently have 160,000 registered users, including patients and some family members, who are also potential service groups. You may start using it for reasons such as your own blood sugar status. "The average person's understanding of diabetes is still stuck in the elderly, and the data shows that the number of people under the age of 60 has actually reached 58.7%. Users who have the habit of using smartphones will be willing to try our products." Li Chengzhi said.

Extreme orange dental

Do dental "third party"

Founder: Targay

Financing situation: In February 2015, the company won the investment of Xu Xiaoping’s Angel Fund.

At the end of 2014, Targai resigned from Kawa Group, the world's largest dental medical device company. In early 2015, the company established the new company, Orange Medicine. His entrepreneurial ideas are not complicated: make a dental platform that connects patients to the best doctors.

In the era of mobile Internet, Extreme Orange Dental is of course an o2o project that facilitates transactions through the network to ensure medical quality. Talgay specifically stressed that it would be very important to focus on the line. "As medical care, the most important value is created by offline. Especially for customer service and experience."

In addition to Targay, other partners have a senior medical background, one is the original colleague, and the other two are dentists themselves. In the long-term, they realized that the information in the medical industry is asymmetrical and opaque. Good doctors may not be able to get good rewards in the market. In turn, bad doctors have not been eliminated.

Ideally, the patient is free to choose a doctor who wants to see a doctor on a network platform, convenient time and place, pay after evaluation, and then enter the community discussion. In the middle, there is a medical dispute. The platform acts as a consumer “protective umbrella” and directly prevents the user from losing money.

"In a sense, we want to be the 'third party' in the dental industry, between public hospitals and private clinics." Targay said that both public and private have their own drawbacks. The former patients have more medical difficulties. The experience is not good; the latter is uneven. “The goal of the Ultra Orange Dental is to face the urban white-collar middle class, which is cheap and credible and does not worry patients.”

The first offline clinic of Orange has settled in Tianjin. It plans to collect dozens of excellent doctors in the local area within half a year. The long-term goal is to open 10-20 stores in the first-tier cities and gradually cover the second and third lines. “People in the industry know that the dental circle is actually very dense, and background checks are very easy. We are confident that the best dentists will be selected.”

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