Recently, I chatted with some friends of mobile medical entrepreneurs. Many people have circled a large number of medicines in the case that the service model is completely unclear, and the real money and silver doctors are on the line. After the chat, I always felt that something was wrong. In addition, the media from time to time broke the news: XX company platform number of doctors reached 100,000, becoming the country's largest mobile medical platform, suddenly felt that the entire industry is not right. Mobile medical "the doctor has the world" is not known which industry god first proposed, the logic of this is: under the existing medical system, doctors are scarce resources, but also the main body of service, so Just pull the doctor over and talk about other things. Of course, what makes this statement really stand out is the real push of capital. Many investors in the Internet industry do not understand medical treatment. In this case, the simplest investment logic is: medical care is in the air, doctors and hospitals are the main body of medical services, so who has doctors and who connects There are many hospitals, whoever cows, at least the cattle that have no resources in their hands. We have seen that many investments in the mobile healthcare industry are actually built around this logic. But if you think about it, this is actually a huge pit, why? First, the argument itself is based on a very shallow perception of the medical industry. Medical care is a three-way market: medical service providers, patients, and payers are indispensable. We are not saying that doctors are not important, but that if there are only doctors and no patients and payers, the intervention of medical intervention will not happen. Then you might say that with a doctor, the patient will naturally be attracted. This seems to be vaguely established, but it is not true. There is no shortage of good doctors with high technical ability in China, but there is really no good doctor with personal brand appeal. Most of the Qianjun Wanma that flows into the top three hospitals every day is the box office appeal of large public hospitals. Moreover, doctors who already have brand appeal are not lacking in the platform, and they will not be okay to come to an emerging mobile medical platform. Secondly, we look at this issue from another angle. The recent data from Chunyu shows that there are currently 200,000 registered doctors on the Chunyu platform and 60 million active users. The daily consultation volume is 110,000. What is this concept? On China's largest interactive platform for doctors and patients, one doctor does not have a question every day. If you go to a segment, you will have fewer requests for questions every day. We can even say that there is no doctor-patient communication application in China that is lack of doctors. Most of them are pulling a large group of doctors, but users are embarrassed! So this is a pit! The pitfall of this pit is that this preconceived concept has made many entrepreneurs greatly underestimate the difficulty of educating users. Many people think that the difficulty lies in how to circle doctors who are already very busy, but in fact, the most difficult part of mobile medical care is to let users contact, know, and trust this new medical health service. We are starting from scratch, creating an industry completely unfamiliar to users, this is the real difficulty! If we go all the way down, we will encounter an extremely embarrassing question: a lot of doctors are inexplicably pulled up, then? What does the doctor do when there are no users? At present, many entrepreneurs have three styles of play: the first is that regardless of its three seven twenty-one, first put the amount up, give investors confidence, let the company live more than anything else. Therefore, generally only look at the new and total, for the retention and active ç one eye closed; the other way is to do nothing to do things, build a community for the doctor, do some medical education, send Point the doctor to read the article, the competent operation does not fall; the last trick is to give the doctor incentives, let the doctor pull the user, this thing sounds quite reliable, but the practice is not satisfactory, of which The reason is very complicated, we will not expand here. In essence, the amount, the vc, the operation, the pull users are all right, but if these things become the core business of mobile medical care, it will delay the fighters and become a complete mistake. The medical industry is a bit special, and there is indeed a shortage of medical supply resources, but this cannot be an excuse to ignore users and ignore the core value of services. Moreover, I don't know if mobile medical care still ignores users, what is the difference with traditional medical care? Aside from all of this, we return to the source of the matter: What is a resource? What is a doctor? Did you get a call and WeChat, or got the doctor's eye? Doctors are also human beings, and they are thoughtful intellectuals. They choose to develop on a platform. It takes time to spend energy not because the platform has always stood on the side of the doctor in public opinion, but to see if this platform can really bring him. what. What we call resources in the traditional format is actually an effective incentive mechanism in the Internet age. Didi and Uber have so many registered drivers, but they don't see the driver as their own resource, because everyone knows who chooses which driver is more affordable. Using a set of transparent, attractive new rules to spur both the supply and demand sides, this set of Internet play is also applicable to medical care. Household Gloves,Gloves Microfiber,Flock Lined Glove,Household Latex Work Glove ZHANGJIAGANG DINSHENGLIN TRADING CO.,LTD , https://www.dslhouse.com