How does "Internet +" innovate the blood sugar management model?

“From the perspective of sensors alone, the company has already made a profit, but overall, the company will definitely make a profit next year!” Yang Yuanwei, vice president of San Medio Medical Technology (Huzhou) Co., Ltd. (hereinafter referred to as “San Médino”) In the interview with the author, I said categorically. Founded in December 2003, San Médino is the only company in China that has dynamic blood glucose monitoring technology. Although the products developed by the company have filled the gap in the domestic market, the company is not eager to achieve success, but is constantly increasing R&D investment to enhance the user experience and strive to bring the best quality products to users. With the rise of mobile medical care , with the help of “Internet +” Dongfeng, San Médino not only faces the time when the company was founded, but also ushered in the dawn of the market.

Subverting traditional technology to meet market demand

Diabetes is one of the most familiar chronic diseases. According to the “IDF Global Diabetes Overview”, the number of diabetic patients in China was 98 million at the end of 2013, with a prevalence rate of 9.6%. As China continues to follow the projected trend, the number of people with diabetes will reach 143 million by 2035. For diabetic patients, blood glucose monitoring is an inevitable part. But well-known blood glucose monitoring is also a non-real-time monitoring of traditional finger or venous blood.

"Although the human body's blood sugar changes can be followed regularly, but the individual situation is complicated, especially for diabetic patients, blood sugar is often not unusual. Because of the rapid changes in glucose in human blood, the commonly used finger blood and veins The non-real-time monitoring data of blood does not fully reflect the whole-day blood glucose spectrum of the human body. There is a “blind zone” of monitoring, and high blood sugar and low blood sugar cannot be found in the first time. Of course, the corresponding treatment plan will be weakened, especially For those patients with frequent blood sugar fluctuations, the efficacy is greatly reduced. Therefore, the individualized changes in blood glucose can make the treatment plan more scientific." Yang Yuanwei told the author.

According to reports, Dynamic Blood Glucose Monitoring (CGM) technology is setting off a technological revolution from point to point. If the traditional monitoring method is like a camera, dynamic blood glucose monitoring is a camera that can fully reflect every small blood sugar fluctuation. Dynamic blood glucose monitoring can reflect the blood glucose status of patients all day, and it is monitored every 11 seconds. Every time blood sugar fluctuations, high blood sugar and low blood sugar can not escape its eye. As one of the only three companies in the world with dynamic blood glucose monitoring (CGM) technology, San Médino officially launched the self-developed Rayland series dynamic blood glucose monitoring products into the market in 2006. Patients only need to wear the glucose sensor developed by the company. (Probe), the recorder can detect and record changes in tissue fluid glucose concentration, providing doctors with a more accurate data basis, thus helping doctors to provide patients with more reasonable and more targeted personalized treatment. Relying on this product, the company launched the world's first real-time dynamic blood glucose monitoring system in 2008, which enhances the value-added from a single product to the system.

Despite the small number of competitors, but very strong, Yang Yuanwei told reporters that there are two biggest advantages of San Médino aimed at the Chinese market: one is more familiar with the Chinese market, and through the innovative business model and deep digging the market can make products more Has user stickiness; second, the product is more cost-effective. By focusing on the core process, unnecessary design is removed and costs can be effectively controlled.

It is worth mentioning that in the user experience, San Médino is also continually digging through technological innovation. At present, the companies that use the CGM system on the market use soft needles. In order to achieve the accuracy of measurement, the method of using the soft needles of the casings has increased the volume, and the Leyland dynamic blood glucose monitoring system of San Médino adopts It's a hard needle, the interface is only a quarter of the soft needle, the least interference to the sensor, so the measurement is more accurate, and the comfort and usable time is relatively longer.

"In the future, with the continuous increase in the number of diabetic patients, the deepening of diabetes education, the promotion of intensive diabetes treatment programs, the increase in insulin use, and the importance of self-monitoring of diabetes, more and more attention is paid to the demand for dynamic blood glucose monitoring products and systems. At the same time, as the sales scale of products increases, the price of products will be further reduced, thereby further reducing the application threshold and forming a virtuous circle.” Yang Yuanwei said. In addition, with the improvement of pregnant women's awareness, pregnant women with gestational diabetes will also become fans of dynamic blood glucose monitoring products.

Embrace "Internet +" innovative business model

On June 6, the 75th annual diabetes meeting (ADA) was held in Boston as scheduled. A company from China became the focus of the audience. It was San Médino. As the only company in China that has mastered dynamic blood glucose monitoring technology, San Médino brought the world's first dynamic blood glucose management platform to the ADA, and immediately set off an industry whirlwind, and there were frequent participants who consulted when the products were listed in the US.

The reason why San Médino has made American peers look at it is to embrace "Internet +", not only to innovate the business model, but also to transform the company from a traditional medical device manufacturer to a service provider, and to allow the company to occupy a rapidly changing market. The dominance.

Recently, the "Guiding Opinions on Actively Promoting "Internet +" Actions" issued by the State Council clearly pointed out that it will accelerate the development of Internet-based emerging services such as medical care, health and old-age care. Develop Internet-based healthcare services. Support smart health product innovation and application, and promote a new way to quantify healthy living. Encourage health service organizations to use cloud computing, big data and other technologies to build public information platforms, and provide personalized health management services for long-term tracking, forecasting and early warning.

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