Medical health is an integral part of people's lives, and the development of the Internet is creating tremendous opportunities for innovation in healthcare services. In 2014, Internet giants and entrepreneurs made their efforts to actively participate in the layout of Internet medical health services. On the whole, this layout war is mainly divided into several forces. As the Internet giant, Alibaba, Tencent and Baidu continue to expand their fields, taking advantage of brand, capital, technology and resources, according to their own characteristics, from different aspects. Create an Internet health and ecology. Xiaomi, who took the opportunity to squeeze into this layout, has also become a company that has received much attention this year. It is worth mentioning that Jianqu.com, which was just officially launched in 2014, has become one of the biggest black horses of the year with the new positioning of the new intelligent health new service platform and the deep layout of vertical search + artificial intelligence. Alibaba: From medical e-commerce to future hospitals On January 23, 2014, Alibaba Group announced that it had invested 1.3 billion yuan into CITIC 21st Century Co., Ltd., a pharmaceutical e-commerce company, which accounted for 54.33% of the shares. The acquisition was called a major earthquake by the industry as a medical e-commerce. Alibaba Group once said that after the investment is completed, Alibaba Cloud Computing Platform will be connected and docked with the background data of CITIC 21st Century Company to jointly promote the construction of domestic drug information platform. Behind this layout is actually the signal that e-commerce giant Alibaba officially entered the medical e-commerce and medical O2O. In the second half of 2014, Alibaba began to build a “future hospital†plan based on Alipay, initially establishing a mobile medical service system, including registration, hospital navigation, payment and other basic functions, while also trying to distribute drugs, referrals, and insurance. Matching services take the lead. It can be seen that the e-commerce and medical services of medical products and medical services are an important part of the Internet medical health layout, and also the main area of ​​Alibaba. Alibaba itself has Tmall "medical hall". Under the premise of current national policy, Alibaba seizes the opportunity. In 2014, the two-step move is beautiful, and the mobile Internet is more and more developed. Today, medical e-commerce and first-class Olympic services O2O will become an important map of the Internet medical layout, and "Future Hospital" is expected to become a major trend in the future. Tencent: From the capital to the application of the tentacles has reached the industrial chain In the BAT camp, Tencent's layout in the Internet medical and health field in 2014 was particularly radical. At the capital level, it has invested in the clove garden and the registered network, which attracted the attention of the industry. At the same time, it extended the layout to the service terminal. With the unique advantages of its own platform such as WeChat and QQ, it has drawn a piece of “Teng The big health blueprint of the font size. From the point of view of application landing, on June 30 last year, WeChat's full-process medical treatment platform was launched, allowing users to obtain registration services such as registration, payment, waiting for treatment, and inspection report inquiry through mobile phones. Three months later, Tencent's new version of mobile phone QQ 5.1 suddenly released the "health center" function, based on the application data and intelligent hardware health data, to create a "personal health management center" for users, providing a more intelligent way of health management. As a result, Tencent has achieved a basic layout on both the medical and health branches. In China, Tencent relies on WeChat and QQ to accumulate user advantages and user activity. While users have resources, Tencent provides users with convenient and useful medical and health information and services through the combination of capital and resources. It also aims at the reality that health management is becoming more and more popular, and is assigned to WeChat and QQ. "A different mission. In particular, WeChat's full-process medical treatment platform seeks to create a hospital-doctor-patient three-information interaction platform by focusing on the problems of people's medical treatment and slow medical treatment in real life, or it will become a vital life in the future of Internet medical health. Big mode.
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